Studio photography: footwear on pink surface with orange spheres creative direction

Campaign photography: product composition in studio visual identity design

Communication & Creative Direction

Visual identity and creative direction focused on the CUBANAS brand transition towards a language with its own character. The strategy was built on a bold and solar concept, designed to elevate the brand's presence in the market. Campaign production captured the essence of footwear in a contemporary context, with vibrant imagery that brings the brand a fresh spirit and a new sense of desire.

Creative Direction at QUASE / Global Proud (2020–22), prior to the founding of A NEW DAY.

Creative direction and visual language: new identity applied to campaign communication

CUBANAS rain boots design communication irreverence creative approach

CUBANAS rain boots young tone relaxed authenticity product functionality

"GÂ-LÓ-XZ"

For the Rain Boots line, a deliberately young approach was explored, introducing notes of humor that contrast with the rigor of the main campaign. This communication celebrates product functionality through a relaxed tone, aimed at an audience that values authenticity.

+WORKS