Ana Margarida Girão

I founded A NEW DAY, a studio for identity and communication for organisations and projects.

I found my way to identity and communication the same way I found my way to art: out of a need to say things well. The first question is never how to make it look good — it's who the organisation is, underneath, before any mark is made. My work isn't invention: it's revealing what was already there, and giving it the form it always deserved.

I work with those who choose to last rather than please quickly; with projects that have roots, not just surface.

Visual artist for 20 years — the same rigour runs through both sides of the work.