A NEW DAY

Index > Selected Projects

Editorial Design

Since 2023, we have been responsible for the editorial direction of the annual guides for the Literary Festival – Maratona de Leitura and the Sertã Municipal Festivities.
We develop compact communication objects, prioritizing information architecture and reading accessibility.

Printed editorial guide for a Literary Festival, featuring a colorful layout.

Cover Illustration: Mantraste

Detailed page from a printed guide, showcasing the festival's editorial design organization.

Utility & Elegance

More than an event record, this guide is designed as an experiential companion. The pocket-sized format combines maximum functionality with sober layout, transforming the complexity of an agenda into an intuitive and indispensable tool.

Double-page spread of the printed guide, showing the clear organization of content and design.
Detail of a printed guide page, highlighting paper texture and sharp typographic details.

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Intuitive Navigation

We focus on logical organization to ensure absolute flow. The design eliminates noise, allowing the reader to navigate the program’s density with clarity and ease.

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Typography & Structure

The use of rigorous grids and selected typefaces ensures a refined layout. The composition balances text density with white space, allowing for both quick reference and detailed reading.

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Constant Evolution

Each edition is an opportunity for reinvention. We re-evaluate and optimize the information architecture annually, ensuring the design evolves with the context and the audience’s needs.

Detail of the guide's cover, showing the main title and an illustration by Carolina Maria.

Cover Illustration: Carolina Maria

Close-up of the guide's footer, highlighting the fine print, page numbering, and subtle graphic elements.
Close-up of the printed guide's open pages, highlighting the bold colors and energetic visual design.
A photograph of the Annual Cultural Guide being held, showcasing the layout and the reading experience.

Intent in Transformation.
Silent Impact.

We privilege substance and sobriety. We focus on timelessness as the pillar of every project, through collaborations that value strategic intent and the sophistication of form.
From brand launch to reinvention, our execution is expert, discreet, and profound.

 

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