Index > Selected Projects

Creative Direction, Design & Campaign Production

The visual identity and creative direction focused on transitioning the CUBANAS brand towards a language that breaks away from the conventional. The strategy was built on a disruptive and solar concept, designed to elevate the product’s market presence.
The campaign production captured the essence of the footwear within a contemporary context, using vibrant imagery that lends the brand a fresh spirit and a new sense of desirability.

Creative Direction at QUASE / Global Proud (2020–22), prior to the founding of A NEW DAY.

Studio photography: footwear on a pink surface with orange spheres.

Campaign photography: product composition in studio.

Creative Direction and visual language: the new identity applied to campaign communication.

Studio photography: integration of graphic design and campaign production.

Creative Direction: the new visual identity applied to campaign photography.

Photography: Inês Ventura

Communication and Irreverence Rain Boots:
A Creative Contrast

For the Rain Boots line, a deliberately youthful approach was explored, introducing notes of humor that contrast with the rigor of the main campaign. This communication celebrates the product’s functionality through a relaxed tone, aimed at an audience that values authenticity over the norm.

Galochas campaign: a playful approach to product functionality through art direction.

Surrealist digital collage composition: a figure wearing burgundy rain boots stepping on the Moon, surrounded by colorful pastel dunes and a starry night sky.

Intent in Transformation.
Silent Impact.

We privilege substance and sobriety. We focus on timelessness as the pillar of every project, through collaborations that value strategic intent and the sophistication of form.
From brand launch to reinvention, our execution is expert, discreet, and profound.

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