Index > Selected Projects

Content & Digital Strategy

We took full charge of the digital communication for the 13th edition of the Literary Festival – Maratona de Leitura in Sertã.
Throughout an extensive cycle, from November 2024 to August 2025, we defined and executed a multi-channel strategy covering everything from planning and copywriting to performance analysis.
The focus was on transforming the festival’s digital presence into a dynamic ecosystem of cultural celebration.

Two mobile mockups: one showing an Instagram feed post and another a Story, illustrating our design strategy for different formats.

Dynamism & Proximity

Our intervention focused on converting the density of a literary festival into an accessible and engaging narrative. By balancing institutional rigor with close and vibrant communication, we ensured that the event maintained its relevance and community engagement well beyond the three-day program.

Detail of a festival guest, framed by the vibrant editorial design of our communication.

Social media post design featuring a festival guest, with professional photography and a focus on the official poster’s color palette.

Portrait of a festival guest, framed by our agency's visual communication design.

Publication design featuring author portraits and book covers, integrating graphic elements and paper textures.

Publication design with prominent typography, the "Encosta o racismo à parede" illustration, and vibrant graphics.

Publication design with artistic performance photography in an editorial frame and portraits of the performers.

Social media post design featuring a photograph of a festival activity, highlighting the event.

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Verbal & Visual Identity

The creative approach stemmed from the official poster’s color palette, expanding it through contemporary contrasts and a dynamic design. The copywriting adopted a friendly and sophisticated tone, using humor and clarity to bring complex themes closer to the general public, without compromising professionalism.

Carousel publication design featuring a book and its quotes, with editorial graphics and dynamic collages.

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Community Activation & Partnerships

We implemented new content formats that boosted organic engagement on social media. This strategy not only celebrated the festival’s central theme but also integrated the support of partners and sponsors in an organic and valued way, strengthening the event’s ecosystem.

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Positioning & Territory

Beyond the festival’s schedule, we focused the strategy on positioning Sertã as a cultural destination. We revitalized content from previous editions, crossing it with current themes and highlighting the region’s natural heritage to maintain an active audience throughout the year.

Publication design featuring the word "EARTH" overlaid on a photograph of a tree-lined path by a river, evoking a connection to nature.

Imagem a representar a “água”, com o design a evocar a fluidez, a inovação e o fluxo de ideias do festival

Publication design featuring the word "PLACES" over a photograph of a town square with a church and people, reflecting the festival's community and territory.

Intent in Transformation.
Silent Impact.

We privilege substance and sobriety. We focus on timelessness as the pillar of every project, through collaborations that value strategic intent and the sophistication of form.
From brand launch to reinvention, our execution is expert, discreet, and profound.

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