Creative Direction & Audiovisual Narrative

We developed a series of audiovisual pieces that capture the creative ecosystem of Margarida Girão’s collage workshops. The project covered the entire process — from concept and creative direction to filming and editing — with the aim of documenting the experimental nature and the “joyful unexpected” that defines these sessions.

Between Spontaneity and Technical Rigor
Our approach explored the contrast between playful nonsense and technical precision. By translating the surrealism of the collages into video format, we created a visual narrative that defies the obvious, transforming the documentary record into an artistic object in its own right.

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Deliberate Abstraction

We used nonsense and surrealism as compositional tools to challenge the viewer’s expectations. This strategy allowed us to explore non-linear narratives that reflect the essence of the workshops, while maintaining a coherent visual structure.

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Focus on Detail

Through meticulous editing, we prioritized gesture and matter. Technical rigor served to frame the experimental nature of the pieces, ensuring that the spontaneity of the artistic process was presented with the highest aesthetic quality.

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Creative Fluidity

The scene direction focused on fluidity and organic discovery. This approach allowed for the documentation of the creative process without interference, resulting in visual compositions where the unexpected is captured with sobriety and purpose.

Intent in Transformation.
Silent Impact.

We privilege substance and sobriety. We focus on timelessness as the pillar of every project, through collaborations that value strategic intent and the sophistication of form.
From brand launch to reinvention, our execution is expert, discreet, and profound.

 

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